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5) Match the paper with the end-use application—A commercial printer that strictly does offset production may still need to consider the production requirements of other processes, such as digital printing. Many jobs—such as transactional statements, forms and newsletters—now leave an offset operation only to go right back into production in a digital department for customization and personalization. For these documents, it is necessary to use papers engineered for both digital and offset printing to ensure a high-quality end product. Considering the entire life of a document will help ensure selection of a paper that offers the best runnability and quality in all of the printing environments it will encounter.
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