"Production and the printer are the most important part when it comes to complicated designs!" — Denice Sanchez, Clampitt Paper
For 13 years, Clampitt Paper has honored the sacred bond between designers and the grape with its “Wine Label Competition.” And in the interests of leading by example, its 2016 call for entries was equal parts clever and whimsical, with just the teensiest bit of intoxication thrown in for good measure.
Crafted by Dallas’ O&H Brand Design, the piece was printed offset with metallic inks by that city’s Ussery Printing. The gradient printing on the Neenah Classic Crest Epic Black 130-lb. Cover for the holder is downright inspired, giving the subtle impression of a black wine bottle emerging from the shadows.
Click here to watch the video or on the image below:
“The holder was diecut, then scored and folded to hold the card,” explains Clampitt Paper’s Denice Sanchez. “The cork was slit with a contraption made by the printer, and then a drop of glue was applied with a syringe to each cork slit and applied to the card. I also love how the cork ties into our event and can be used as a stand for the card.”
That contest-ribbon diecut is particularly effective as it lines up perfectly with the Clampitt seal printed on the McCoy Silk 130-lb. Cover card inside.
- Companies:
- Neenah Paper
- Ussery Printing
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.