PaperSpecsGallery.com Presents: Interactive Hey Sister! Carton Bag

It’s challenging enough simply designing humble pieces that will be sent off anonymously into the real world. Now imagine the pressure when you aim to craft an enticing promotional piece to not only celebrate the launch of your own studio, but also doing so by taking over the concept store Raumkomplett and turning it into a packaging laboratory during Vienna Design Week.

No problem, said Gerlinde Gruber and Martha Ploder, the duo behind packaging design firm Hey Sister!, who found a fun and functional way to illustrate their philosophy of creative packaging design: “Packaging construction and graphic design are as inseparable as siblings.” (Which, all of this talk about sisters and siblings to the contrary, they are not.)

When you’re designing packaging, sometimes the hardest part is knowing where to even begin. That’s why we created a handy, info-packed graphic chart that clearly lays out all of the most popular options. Be sure to download our free Packaging Cheat Sheet right here: http://bit.ly/2SjM3y9

Click here or below to watch the video:

What Makes this CREATIVE Package Design? Guests during Vienna Design Week were invited to create their own packaging by combining deceptively simple looking pre-printed, interlocking sheets – with 5 different black and white designs from which to choose – into their own custom diamond-shaped carton bags, allowing them to experience for themselves the playful interaction between graphic design and smart packaging. The possibilities were countless.

Each 312x186 mm (12.3x7.3") piece was offset printed by AV + Astoria Druckzentrum on 285 gm (190 lb.) Metsä Board Prime FBB Bright paperboard, meticulously diecut by Kombipack. This included interlocking tabs as well as cleverly shaped holes through which a selection of brightly colored cords could be threaded. Pulling tight the cord cinches the bag closed. Alternatively you can leave it flat and store papers inside.

This creative packaging design is a deceptively simple looking interactive marketing tool that highlights the power of clever design. And that, of course, is Hey Sister’s bread and butter. As they observe, “Packaging can be fun for everyone when the design is playful and easy to handle.”

Date Produced: September 2018

Design Credits: Hey Sister! Packaging Design

Production: Printing: AV + Astoria Druckzentrum; Hole punching: Kombipack

Paper: Metsä Board Prime FBB Bright 285 gm (190 lb.) paperboard

Quantity: 600

Print Method: Offset

Number of Colors: 1

Finishing and Binding: Diecutting