Every new, unopened calendar is like a personal challenge that demands “how will you make THIS YEAR different from the last?” This adventurous attitude is brilliantly captured in the calendar “Once Upon a Time There Was a Sailor.” Offset printed on 320 gsm (120 lb.) BillerudKorsnäs Artisan paperboard, these 12 cards cleverly tell the tale of a sea voyage as the year progresses.
Designed by Sabai Sabai Design (product design) & THE PPL (graphic design) – the creative combo behind 2017’s “Junglendar” and 2018’s “Once Upon a Time” calendars – this one uses precision laser cutting to move its narrative along by “flowing” the current month’s illustration into the following one’s each time you remove a card.
Click here or below to watch the video:
During this nautical voyage we encounter a number of whimsical surprises (lovingly rendered by THE PPL), including ancient sailing vessels, quizzical looking octopi, and dramatic ocean swells. While each card is beautiful in its own right, the depth of creativity and intricacy is displayed when two or more months unfold one after another. August’s submarine, for example, provides a picture frame for September’s lighthouse.
Even the packaging is creative, with January’s Sailor heroically framed in a diecut ship’s porthole complete with an actual translucent film window.
That the calendar does all this while using just two colors (Pantone 320U and Pantone 032U) is magnificent. It is the precise laser cuts and the inventiveness of the cards’ arrangement that do the heavy lifting here.
“It all began with a greeting card we issued two years ago featuring a sailor wishing a year full of adventures,” Sabai Sabai’s Dganit Dahan reveals. This new, more interactive version, celebrates “the idea of leaving your comfort zone, being curios, and wandering with no specific plans off the beaten track, which seems to me the ultimate way of living.”
I can’t think of a finer sentiment with which to begin a calendar...or a new year.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.