Paramount Views On Color

In-house communications departments that expect plug-and-play functionality as they bring more and more of their prepress processes inside can't grasp the more complex and subjective nature of color. Their designers do their work in isolated environments, and everyone down the workflow, especially at press or printing, goes through tedious gyrations to fix the color so that it matches the designer's intentions. Color management for these environments is truly as simple as providing the designer with the color reproduction capabilities, or ICC profile, of the workflow's proofer and color printer or press. In this way the designer can work within the realm of feasibility.