PDF--Extreme Printing

Catherine McCarthy, North American business development manager at Enfocus, brings a stateside view to the changing workflow landscape.

"Most of the complaints about PDF and reasons why people didn't use it before are solved," McCarthy says. "The fact that now you can have multiple Distiller settings—so that, for instance, service bureaus and ad agencies can give Distiller job options to their customers who can consequently make good PDFs—is a boon to our industry."