PDF--Extreme Printing

The result: High production costs and delays getting materials to presses, especially if critical elements such as fonts and graphics were missing from client files.

"The demands on commercial printers have never been greater," says Steve Iwanicki, director of marketing for Johnson Printing. "Print jobs are more complex than ever, and customers expect faster turnaround. Plus there is competition from other media such as the Web and CD-ROM. The challenge for us is to keep prices low, quality high and add value to printing so it complements other ways of distributing information."