PDF/VT Variant for Simplified Variable Data Printing Released

Here is what some industry leaders are saying about the PDF/VT open standard and how it will make variable data printing more accessible:

Adobe Systems, Inc.
"Adobe welcomes ISO's publication of the PDF/VT spec, the result of several years of effort by print industry leaders around the globe," says Naresh Gupta, senior vice president, Print and Publishing at Adobe. "We believe that this emerging standard will finally fulfill the promise of Variable Date Printing (VDP) and continue to drive growth of the digital print arena. Eco-systems based on PDF/VT and the Adobe PDF Print Engine will further streamline workflows and deliver more reliable, higher quality print results."