PDF WORKFLOW--Still a Juggling Act

From the print creators' perspectives, it's a case of "if it ain't broke, don't fix it." Why should they spend $249 for Adobe Acrobat on up to $895 for Agfa Apogee Create, per seat, to solve what has seemed to be someone else's problem?

Therefore, it will take some effort to sell the creative community on the benefits of PDF. One option would be to offer a financial incentive to change or, conversely, a disincentive for maintaining the status quo. Either way, the move to PDF-based production could be an opportunity for the industry as a whole to finally establish a policy that any file "fixes" will incur a fee.