Centennial Celebrations — Changing with the Times

NARDUCCI: We must remain relevant to our clients and provide products and services that help them be successful in their endeavors. Those products and services are not going to look a whole lot like they do now. But I don’t know what that is right now.

GALLOWAY: We definitely have to be willing to change with the business environment. My dad has gone from linotype to cold type, from using letterpress to offset, and now film to CTP. Obviously, we’ve made a lot of changes in the past 40 years since he’s been involved in it. Our switch to adding digital will be one of the most important things for us over the next decade. So much more of it is dealing with data, whether it’s dealing with customers’ databases for variable data printing, or for direct mail purposes. Customers are also requesting CDs or DVDs in place of, or as part of, their marketing packages. I think that file and data handling, and keeping up with the way it will continue to change, is going to be key for us. PI