Penn Lithographics--Partnering and Progressing
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On the Offensive
"At a time when many printers reduced or eliminated promotions and ignored growth possibilities, we did exactly the opposite," explains Penn President Bob Howington. "We extended marketing and our definition of the marketplace, finding work in Reno, Seattle, Portland, all of California, anywhere possible. In a tough time, we went on the offensive and expanded our sights."
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