Performance Buys Lenticular Leader, Optigraphics

For Optigraphics, that interest had paid off in sales to the tune of approximately $25 million per year and included such clients as Kellogg's, Coca-Cola, Disney, McDonald's, PepsiCo and Warner Brothers.

Optigraphics has attracted such clientele using a high-volume, cost-effective manufacturing process known as stereo-embossing. Performance now has exclusive rights in the Western hemisphere and Europe to this patented technology, which is unlike other lenticular processes in that it prints on paper or plastic and laminates the substrate to the lens, whereas other lenticular processes print directly on the lens, which reportedly is more expensive and registration is more difficult. (Even so, lenticular veteran Optigraphics has experience in both processes.)