PERRY JUDD'S -- Standing Out From the Crowd

"We now offer a nice solution for publishers and direct marketers who are looking to distribute their mail and newsstand products effectively," Hutchison adds.

As the industry and the rest of the country looks longingly toward the prosperity that has been promised for the second half of 2002, it's easy to forget that better days weren't that long ago. In fact, Beth Lindsay, senior vice president of human resources at Perry Judd's, recalls a period from the not-too-distant past when rock-bottom unemployment figures made increased staffing during the company's peak periods a major challenge. While the country was enjoying unemployment rates of roughly 2.5 percent in the period between 1999 and 2001, some of the regions in which Perry Judd's operates were experiencing even lower levels. According to Lindsay, those figures checked in around the 1.7 percent range.