PERRY JUDD'S -- Standing Out From the Crowd

"In order for there to be a point of differentiation," states Craig Hutchison, president and CEO of Waterloo, WI-based Perry Judd's, "a customer must perceive that there's a difference in working with one provider as compared to another. The difference needs to be important to the customer and meaningful in terms of meeting the objectives for his/her business. That difference needs to be consistent and supported by the provider throughout the relationship with the customer over the long term."