‘Jonesing’ for Some Sales –Farquharson/Tedesco

"That is the 'Doom' part. We are doomed to repeating a common sales mistake and getting lulled into a sense of false security. Our steady selling efforts have resulted in some serious boulder movement. We are busy, perhaps crazy busy, and profess to have no time to make any new calls. And, because sales are up, we tell ourselves that we don't really need to prospect any more. And, for a while, we don't notice any difference: The rock keeps on rolling. The phone rings. Orders are placed. Commission checks are cashed. Our handicap goes down and life is good. What we don't notice, however, is that the rock's momentum is fading, and without any new pushes, it slows and stops.