"Think for a second about your boulder. Where's it at? Are you pushing it on a consistent basis? Or only when you are in a panic or when your sales manager applies some (grabbing his whip) motivation?" Laughs. "Lose an account and you need four new customers to replace it. That is the new mantra of sales. With orders being smaller and less profitable, we are challenged with dramatically increasing our efforts to find new business. That's a lot of constant prospecting.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.