Maintaining Momentum
"One touch, no matter how hard, does nothing to move the rock. Multiple touches? That did the trick, ladies and gentlemen. Yet 90 percent of all first-time sales calls go without any follow-up action. We call once. We stop by once. We send one e-mail. After that, we get busy with quoting, estimating and plant tours, and before you can say 'Gutenberg,' any possibility of momentum is lost." Ever the showman, Jones walked to a table for some Evian before continuing...
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.