PERSONAL bests 1005
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www.shoecarnival.com<%2Fa>)%20tapped%20the%20technology%20for%20a%20successful%20traffic%20generation%20campaign%20based%20on%20an%20existing%20loyalty%20program.%20Shoe%20Carnival%20is%20a%20multi-state%20discount%20shoe%20retail%20chain%20with%20more%20than%20250%20stores%20in%20the%20South%20and%20Midwest.%20[%20The%20Proposed%20Solution%20]%20A%20direct%20mail%20campaign%20was%20developed%20targeting%20members%20of%20the%20chain's%20Savings%20Club,%20and%20personalized%20messages%20were%20to%20be%20communicated%20via%20colorful%20postcards.%20The%20objective%20was%20to%20reconnect%20with%20those%20loyalty%20club%20customers%20who%20had%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Farticle%2Fpersonal-bests-1005-16430%2F" target="_blank" class="email" data-post-id="5201" type="icon_link">
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With a constantly changing array of promotional offers, seasonal changes and ever-evolving fashion trends, Shoe Carnival will never be at a loss for good news to share with its Savings Club customers.
This case study comes from PODi's annual Best Practices in Digital Print research, the largest collection ever assembled of successful digital printing projects. PODi is an industry initiative with hundreds of member companies including executive board members EFI, HP, IBM, Kodak, Pitney Bowes, Quark and Xerox. Membership in PODi is open to most organizations involved in digital printing. For more information on joining PODi or submitting your own case study, visit www.mypodi.org/pi1.
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- Companies:
- Consolidated Graphics
- Eastman Kodak
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