PERSONAL bests 1005

[ The Proposed Solution ]

A direct mail campaign was developed targeting members of the chain's Savings Club, and personalized messages were to be communicated via colorful postcards. The objective was to reconnect with those loyalty club customers who had not visited a Shoe Carnival store in 60 days or more. The mailer reminded members about the benefits of the Savings Club, provided an update on their account status and offered these inactive customers an incentive to make a return visit within a fixed period of time.