PERSONAL bests 1005

The project combined the talents of three specialized organizations. From the retailer side, Shoe Carnival's marketing, creative, information technology and finance departments were all involved. Group 3 Marketing (www.group3marketing.com), a relationship marketing company, helps clients like Shoe Carnival create customized customer acquisition and retention programs. Group 3 Marketing maintains the database of high-spending customers who have opted into a promotional program called the Savings Club for Shoe Carnival.