PERSONAL bests 1005
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www.shoecarnival.com<%2Fa>)%20tapped%20the%20technology%20for%20a%20successful%20traffic%20generation%20campaign%20based%20on%20an%20existing%20loyalty%20program.%20Shoe%20Carnival%20is%20a%20multi-state%20discount%20shoe%20retail%20chain%20with%20more%20than%20250%20stores%20in%20the%20South%20and%20Midwest.%20[%20The%20Proposed%20Solution%20]%20A%20direct%20mail%20campaign%20was%20developed%20targeting%20members%20of%20the%20chain's%20Savings%20Club,%20and%20personalized%20messages%20were%20to%20be%20communicated%20via%20colorful%20postcards.%20The%20objective%20was%20to%20reconnect%20with%20those%20loyalty%20club%20customers%20who%20had%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Farticle%2Fpersonal-bests-1005-16430%2F" target="_blank" class="email" data-post-id="5201" type="icon_link">
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Members of the club earn points on their purchases and receive extra bonus points for participating in incentive programs such as shopping on Tuesdays. Group 3 would be responsible for collecting and managing mailer response data for tracking and analysis. MaximumGraphics, a Consolidated Graphics company (www.cgx.com) and a high-quality printer with mailing and fulfillment operations, provided document production and related services for the mailer campaign.
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- Companies:
- Consolidated Graphics
- Eastman Kodak
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