PERSONAL bests 1005

The informative reminder gave club members an incentive to continue accruing points towards rewards by making a purchase at Shoe Carnival. The card also contained a bar code to help the marketing team track responses from the mailing.

[ How It Was Produced ]

More than 10,000 postcards were printed and distributed. The mailing design was a 4x6˝ high gloss, full-color postcard with a note to each recipient, the summary of their recent shopping activity and related points, as well as the savings discount. Postcard mailers like these can typically cost about 33 cents to 36 cents each, including Standard Class A postage, depending upon the number mailed. The high-impact pieces were produced on a Kodak NexPress 2100 digital color printer, using FoxPro and Datalogics DR Formatter software. A Heidelberg Polar cutter was used for finishing.