PERSONAL bests 1005

[ The Results ]

This mailing was the first time Shoe Carnival had reached out to inactive customers in a formal way, and it proved well worth the effort. The retailer reported significant results from the personalized campaign. Ten days after the November mail date, 1,120 recipients had shopped in the stores, and 80 had shopped in more than one store in the chain. The shoppers spent an average of $55.88.