PERSONAL bests

Huntington College Brochure Builder

The Business Objective

Huntington College (www.huntington.edu) is a small, Christian, liberal arts college with an enrollment of 1,000 in northern Indiana. Like many small colleges, it depends on strong recruiting tools to keep its dorms and classrooms full. But the marketing of higher education had become repetitious, dominated by a one-way flow of generic documents. Huntington College needed an alternative way to effectively reach the kind of prospects they wanted on their campus; they needed to understand their dreams and aspirations and reach out to them using this personal information.