PERSONAL bests
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www.huntington.edu<%2Fa>)%20is%20a%20small,%20Christian,%20liberal%20arts%20college%20with%20an%20enrollment%20of%201,000%20in%20northern%20Indiana.%20Like%20many%20small%20colleges,%20it%20depends%20on%20strong%20recruiting%20tools%20to%20keep%20its%20dorms%20and%20classrooms%20full.%20But%20the%20marketing%20of%20higher%20education%20had%20become%20repetitious,%20dominated%20by%20a%20one-way%20flow%20of%20generic%20documents.%20Huntington%20College%20needed%20an%20alternative%20way%20to%20effectively%20reach%20the%20kind%20of%20prospects%20they%20wanted%20on%20their%20campus;%20they%20needed%20to%20understand%20their%20dreams%20and%20aspirations%20and%20reach%20out%20to%20them%20using%20this%20personal%20information.%20So%20Huntington%20turned%20to%20the%20Internet.%20The%20overall%20goal%20was%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Farticle%2Fpersonal-bests-16426%2F" target="_blank" class="email" data-post-id="5088" type="icon_link">
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The Proposed Solution
Scope 1 Marketing Technologies (Portage, MI) approached Huntington College with the concept of a Web-to-print brochure system, and the college readily agreed. Scope 1 designed a Web-inquiry page that allowed prospective applicants to create their own customized brochures. The form captured the prospect's desired area of study and extracurricular interests.
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