PERSONAL bests

With this data, Scope 1's system created a PDF brochure online that could be viewed by the prospect immediately. A printed version of the brochure was also produced and mailed to the prospect immediately.

Each brochure included personalized text, an overview of programs containing relevant information based on the student's interests, alumni interviews, faculty bios, course lists in the prospect's selected major and extracurricular features. They also included a personal greeting from a student's assigned admissions counselor based on the student's ZIP code.