PERSONAL bests
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www.huntington.edu<%2Fa>)%20is%20a%20small,%20Christian,%20liberal%20arts%20college%20with%20an%20enrollment%20of%201,000%20in%20northern%20Indiana.%20Like%20many%20small%20colleges,%20it%20depends%20on%20strong%20recruiting%20tools%20to%20keep%20its%20dorms%20and%20classrooms%20full.%20But%20the%20marketing%20of%20higher%20education%20had%20become%20repetitious,%20dominated%20by%20a%20one-way%20flow%20of%20generic%20documents.%20Huntington%20College%20needed%20an%20alternative%20way%20to%20effectively%20reach%20the%20kind%20of%20prospects%20they%20wanted%20on%20their%20campus;%20they%20needed%20to%20understand%20their%20dreams%20and%20aspirations%20and%20reach%20out%20to%20them%20using%20this%20personal%20information.%20So%20Huntington%20turned%20to%20the%20Internet.%20The%20overall%20goal%20was%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Farticle%2Fpersonal-bests-16426%2F" target="_blank" class="email" data-post-id="5088" type="icon_link">
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Scope 1 supplies its clients with templated layouts, as well as instructions for correctly "designing for digital." The designer is free to create their own look and feel as long as they stay within the stated parameters. The client is also given instructions to pass along to the various college faculty and staff who are asked to write copy for the brochure.
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