PERSONAL bests

Fulfillment of all orders—variable or static—can be tracked online.

[The Results]

Going into the development effort, JBB reportedly did not expect its staff to use the online system more than the existing phone and fax ordering mechanisms. In its first quarter of use, however, 67 percent of the print orders produced by NCL were submitted through the Web-to-print interface. The marketer was doing 100 percent of its print ordering online by the end of the second quarter. Yearly volumes soon approached 400,000 pieces.