PERSONAL bests

[ The Results ]

The program has reduced the lead time for marketing programs from 10 weeks to 72 hours and greatly streamlined production of advertising and POS materials for tire dealers. More than 700 orders were handled in one year, including 16 million flyers.

The number of participating dealers tripled within the initial 12 months, and more than 1,500 dealers have registered with Copyco, with 30 percent of those participating in the custom flyer program. The program has enabled even dealers with no graphics training to produce quality materials, and it has increased the range of materials available to all dealers for POS displays, automated e-mails and newspaper ads.