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"We were tasked with building a site that we could use internally to process orders," Thomas recalls, and it took about a year to develop a system that could handle orders directly from dealers. Copyco presented Bridgestone with an intranet-based system that includes templates for newspaper ads, flyers and other materials. Dealers register with the program, build a profile and select templates. It takes about 15 minutes for a dealer with no graphic design experience to be trained on the system.