PERSONAL bests
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www.bridgestoneamericas.com<%2Fa>)%20is%20one%20of%20the%20world's%20largest%20manufacturers%20of%20tires%20and%20rubber%20products,%20with%20more%20than%201,500%20dealers%20across%20Canada%20and%20the%20United%20States.%20With%20dozens%20of%20products,%20collateral%20management%20and%20fulfillment%20for%20this%20network%20could%20easily%20become%20a%20branding%20and%20logistical%20nightmare.%20Bridgestone%20corporate%20marketing%20sought%20a%20solution%20that%20would%20eliminate%20these%20problems,%20and%20make%20it%20easier%20for%20dealers%20and%20retailers%20to%20develop%20advertisements%20and%20other%20marketing%20materials.%20Another%20goal%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Farticle%2Fpersonal-bests-16431%2F" target="_blank" class="email" data-post-id="5167" type="icon_link">
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[ How It Was Produced ]
Now dealers can interactively modify flyers and newspaper ads in almost any way, while maintaining the graphic integrity of the templates. The system prompts for production specifications and sends a watermarked PDF proof online.
The dealer can make revisions or come back later to finish. The system then sends a high-resolution PDF to Copyco or one of a network of printers closest to the dealer.
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