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The end result of the flyer program is a letter-size sheet, with four-over-four color on either 50-lb. offset or 50-lb. enamel stock. An average print run for flyers is 20,000; most are printed on web and sheetfed offset presses at a location closest to the final distribution point.

About five percent, usually rush jobs, are produced on digital printers with similar run lengths. Digital equipment includes a Heidelberg Quickmaster DI digital press and Océ CPS 900 color printer for the rush orders. Pageflex EDIT facilitates ad layout, while Pageflex Mpower is used to print flyers, and MediaBank provides the digital asset management system. Finishing varies according to type of material produced.