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[The Results]
Richnavsky admits there were some slips early on, but the return- on-investment and the increased level of flexibility in marketing today greatly exceeds his original expectations. Based on the support by Prompt Recovery and cooperative marketing from the manufacturers, the Jay service department has seen profits rise to 18 percent within the first six months of the campaign compared to 12 percent in the prior six months.
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- Companies:
- EFI
- Pitney Bowes
- Quark Inc.
- Xerox Corp.
- Places:
- Bedford, OH.
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