PERSONAL bests

Prompt Recovery is a variable data and one-to-one marketing firm—specializing in design, printing, data management and consulting services—that has served the automotive dealership community for more than 10 years.

When Jeff Scott, CIO of Prompt Recovery (known at the time as CAResources), called on Richnavsky to pitch his company's approach, Richnavsky challenged Prompt Recovery to do a better job of meeting his needs than his existing supplier. He told Scott, "If you can deliver on the needs I outline for you, the contract is yours."