PERSONAL bests

* Track utilization of promotion materials (specifically coupons).

[How it Was Done]

Within the first week after the pitch, the Prompt Recovery staff went through an analysis that laid the foundation for the campaign. Extracting customer and vehicle histories from the Jay service database allowed them to create their own data structures for reporting and analysis. These data structures would provide business intelligence for the dealership, but would also be the input for rule-driven personalization of mailing pieces.