PERSONAL bests

Speeding Up Creative
Virtual Sales Center—Tool for creating, tracking and analyzing responses to personalized e-mails and electronic sales materials.

Fulfillment—Web-based finished inventory ordering and tracking system.

Roadway Express says reaction to the new Literature Center has been uniformly positive. Online ordering and tracking of orders for collateral have enabled the company to reduce its support staff by 20 percent and cut its literature warehousing requirements by 40 percent. Plus, the time to create and produce literature has been shortened dramatically.