PERSONAL bests

Inter-State worked to make the order form as simple and direct as possible. Details of the package and pricing options are printed on the back of each flyer. Parents complete the order form, tear along the perforations and end up with a form to be placed into a return envelope along with a check.

Parents can also order photos from a secure Website; a unique URL (personalized URL, or PURL) and access code for each child’s packages are provided in the flyers. Users can preview different photographic treatments and place an order online. For added security, the unique URLs are set up so that parents can only see the images of their child on the Website. Allowing online access makes it easier for parents, but especially relatives, to view and order photographs and have them delivered directly to their homes.