PERSONAL bests
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www.inter-state.com<%2Fa>)%20sought%20to%20buck%20this%20trend%20and%20find%20a%20more%20effective%20way%20of%20presenting%20image%20treatment%20options,%20which%20increase%20the%20dollar%20value%20of%20orders.%20For%20decades,%20the%20company%20had%20been%20using%20the%20tried-and-true%20method%20of%20creating%20sales%20flyers%20by%20affixing%20two%20unique%20photographic%20prints%20from%20a%20child’s%20photo%20onto%20a%20conventionally%20printed,%20stock%20flyer%20(Inter-State%20Commercial%20Printing%20is%20another%20division%20of%20the%20company).%20This%20was%20the%20standard%20marketing%20method%20used%20by%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Farticle%2Fpersonal-bests-38139%2F" target="_blank" class="email" data-post-id="5820" type="icon_link">
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Special Features
Inter-State next tried generating personalized proofs that featured a student’s image with different special features applied, such as theme borders, black-and-white images and optional special effects such as the child’s autograph. Parents reacted very positively to this piece, to the point of not wanting to return the proof with their orders in some cases.
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