PERSONAL bests 805

Borgata Wins Repeat Revenue

[The Business Objective]

When visitors come to the luxurious Borgata Hotel (www.theborgata.com) in Atlantic City, NJ, they spend money in the hotel, the casino and the spa. In return, guests leave with memorable experiences and, since 2003, a targeted mailing campaign has helped the hotel capitalize on these memories to encourage repeat visits and drive more revenue.