PERSONAL bests 805
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www.theborgata.com<%2Fa>)%20in%20Atlantic%20City,%20NJ,%20they%20spend%20money%20in%20the%20hotel,%20the%20casino%20and%20the%20spa.%20In%20return,%20guests%20leave%20with%20memorable%20experiences%20and,%20since%202003,%20a%20targeted%20mailing%20campaign%20has%20helped%20the%20hotel%20capitalize%20on%20these%20memories%20to%20encourage%20repeat%20visits%20and%20drive%20more%20revenue.%20With%20its%202,000%20guest%20rooms,%20125,000%20square%20feet%20of%20gaming%20area,%2011%20restaurants,%20boutiques,%20a%20spa%20and%20event%20space,%20the%20Borgata%20is%20an%20impressive%20property.%20Still,%20the%20elegant%20facility%20competes%20with%20many%20other%20casinos%20and%20hotels%20in%20Atlantic%20City,%20and%20Borgata%20managers%20want%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Farticle%2Fpersonal-bests-805-16433%2F" target="_blank" class="email" data-post-id="5140" type="icon_link">
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Mislinski says that the latest results from the ongoing campaign have been lower than earlier mailings only because of the way the response rates are calculated. These days, the facility continually operates at full capacity. This means someone may receive the mailer and want to return, but finds that the hotel is booked—and attempts to book are not counted by the facility as responses.
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