PERSONAL bests 805

In other words, the campaign's ongoing success makes it almost impossible to achieve higher response rates.

This case study comes from PODi's annual Best Practices in Digital Print research, the largest collection ever assembled of successful digital printing projects. PODi is an industry initiative with hundreds of member companies, including executive board members EFI, HP, IBM, Kodak NexPress, Pitney Bowes, Quark and Xerox. Membership in PODi is open to most types of companies and organizations involved in digital printing. Visit www.podi.org for more information.