PERSONAL bests 805

Consequently, the data acquisition and tracking tools used by the gaming industry are comprehensive and robust, and Vestcom extracts data from the Borgata's systems for the Welcome Bounceback campaign.

The Borgata captures daily customer transaction data from three different sources: the hotel system for purchase data about the room and other services in the hotel; the casino system, which captures gaming activity; and the food and beverage system for food and beverage orders in the casino or elsewhere on the property.