PERSONAL bests 805

Based on spending habits, casino customers are assigned to a tier, which is used in combination with guest transaction data to trigger the selection of the images and the special offers made to each client. The resulting Welcome Bounceback mailer is fully variable. Along with name and address, 12 rectangular panels are customizable with images or text elements. Possible selections including special offers for spa services, dining, shopping, hotel upgrades and the casino.