PERSONAL bests 805

Customer Relationship Management (CRM) application. Vestcom's analysis tools and data are available online to Borgata sales and marketing staff to help them analyze purchasing patterns and develop the best offers to encourage return visits.

Each piece is printed and mailed within 72 hours after the guest has left the property, and distribution of the mailer runs from 2,000 to 25,000 pieces a day. Exstream's Dialogue software is the composition program for the personalized pieces, and an IBM InfoPrint Color 130 and Xerox iGen3 digital production press produce the attractive, colorful mailers.