Personal Bests — Encouraging Returns

Browsing hasn’t become a Web-only activity quite yet. Shoppers looking to make a major purchase still tend to visit multiple stores and/or revisit the same store before making a buying decision.

Furniture shoppers are particularly apt to dither in light of the wide range of choices—styles, colors, fabrics, etc.—and often conflicting tastes. It’s easy for buyers to get confused about what they saw where and forget the finer points of an individual piece.