Personal Bests — Encouraging Returns

MSBV develops samples of marketing materials customized for a specific prospect because it has found people have a harder time understanding the potential of variable data when shown samples done for other clients. The company has extended this philosophy of investing in concept development by switching to a pricing model that includes free program setup so as to encourage clients to try different marketing approaches. To ensure there is a payoff, it targets prospects that have a high potential lifetime value.