Personal Bests — Encouraging Returns

[ The Solution ]

Shoppers who leave an American Signature Furniture store without making a purchase now receive a highly personalized and customized brochure within 48 to 72 hours. The text addresses prospects by name and images of each of the furniture pieces considered, or similar items, are included. Information is captured by the sales representative—with the customer’s permission—to drive creation of the brochure and populate the mailing database.