Personal Bests — Encouraging Returns

One panel of the brochure addresses the individual by first name and thanks the shopper for visiting the store. The copy also mentions the location of the store and the day of the visit. Another panel is personalized by adding the sales representative’s name, the hours he/she works and the store’s phone number. All information required for the mail drop, including the shopper’s name and address, is printed right on the piece in the same production step.