Personal Bests — Encouraging Returns

The company launched the program using an HP Indigo Press 3000 digital color press. It offers a full array of services, including offset printing (sheetfed and web), fulfillment, mailing and database management.

[ The Results ]

Receiving personalized brochures that reminded them of their original visits reportedly prompted 10 percent more of the browsers to make return visits to their local superstore. Additionally, those who receive a brochure and ultimately make a purchase have been found to spend approximately 40 percent more money in the store than shoppers who don’t receive a brochure.