Personalized Magic 8-Ball Mailer: 60-Second Fold of the Week
This week's solution is a show-stopper! We can't put this Magic 8-Ball Mailer down, and you'll be amazed at the production techniques and care that went into this powerful, personalized mailer for 2,000 lucky customers.
Think: atomic sparkle coatings, foil, personalized laser cutting and etching, and actual Magic 8-Ball functionality.
We're still asking it questions! Do not miss this week's EPIC folded format from Impress Communications in Chatsworth, Calif. - it's out of this world.
How was the Personalized Magic 8-Ball Mailer produced?
Folding Style: Custom dimensional format
Design and Production: Impress Communications, Chatsworth, Calif.
Client: Self-promotional
Paper: 18-pt. C1S
Size: Varied. Shipper box is a 5˝x5˝x5˝ cube. Magic 8-Ball is approximately 4˝ wide x 3.5˝ high. Answer ball is approximately 3˝ wide x 2.25˝ high.
Production: Base and shipper box printed 4/4 on flexo silver, and then coated with specialized UV Atomic Sparkle reticulation formula. Magic 8-Ball is printed black with soft-touch coating on one side, foil on the back side (interior) and laser etched and cut with personalization on the Highcon Euclid III. Answer ball is printed four-color underneath foil stamp. All printed on a custom-configured eight-color Komori press. 2,000 qty.
Finishing: Laser cut/etch with personalization on a Highcon Euclid III, add plastic view window and hand assemble (took about one week).
Budget Rating: Moderate - High
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
